PRICING
Below are a few paragraphs about our philosophy and approach to pricing projects, along with some concrete numbers for you to take a look at. Of course, things are always subject to change, but we hope this pricing guide can help give you an understanding of what to expect. Please note: we always provide multiple options when quoting a project with different scopes of work, so these numbers aren't exactly what you will receive as a quote.
QUALITY PRICE LEADS
TO QUALITY WORK
Pricing in design is always a subject of debate on the internet. Of course, anyone can hop over to Fiverr or any of the gig websites and find someone to create a logo for cheap. Quality is of course the question that inevitably comes up, do you want someone who phones it in for a quick paycheck? Of course not, and we don't want that for you either. We pride ourselves on working closely with our clients in creative direction and execution.
VALUE BASED PRICING
A philosophy we've subscribed to is value based pricing. A branding package for a mom & pop restaurant is going to be priced differently than a package for a large corporation. This is a reason that most are apprehensive to post price as a concrete number, value is subjective. This all to say, the numbers below are of course a general guide, and we always like to have a conversation before solidifying a quote for your project. We're providing these as a baseline of expectations for price.
BRANDING AND LOGOS
Branding is more than just logo design. Branding is the encompassing feel of a business, which includes visual brand elements like logo, type, color & photography as well as copywriting style, customer experience, and more. Of course, we can do both, though we typically work in the "visual branding" world. We specialize in custom logo types (custom lettering) that can make any brand shine.
$2,500 or less (logo design)
Consultation on design needs
2- 3 concepts, 1 selected direction
2-3 rounds of revisions included
Logo & icon
Font options
Color palette options
Deliverables in vector & raster format (AI, SVG, EPS, PNG, etc.
$2,500 - $6,000 (logo design & visual brand)
Consultation on design needs
3 - 5 concepts, 1 selected direction
3 rounds of revisions included
Main logo, icon, & secondary lockups (alternate badges, or other applications)
Mockups & sample applications
Font options
Color palette options
Basic visual brand guide
Deliverables in vector & raster format (AI, SVG, EPS, PNG, etc.
$6,000 - $10,000 (logo design, visual brand, illustration)
Consultation on design needs
4 - 6 logo concepts, 1 selected direction
4 rounds of revisions included
Main logo, icon, & secondary lockups (alternate badges, or other applications)
Mockups & sample applications
Font options
Color palette options
In-depth brand guide, content determined after initial discussions
2 - 3 illustration concept sketches, 1 selected direction, delivered illustration(s)
Deliverables in vector & raster format (AI, SVG, EPS, PNG, etc.
$8,500 - $15,000 (logo design, visual brand, illustration, web)
Consultation on design needs
4 - 7 concepts, 1 selected direction
4 rounds of revisions included
Main logo, icon, & secondary lockups (alternate badges, or other applications)
Mockups & sample applications
Font options
Color palette options
2 - 3 illustration concepts, 1 selected direction, 1 delivered illustration
Basic 1 page website designed in Squarespace or Framer
Deliverables in vector & raster format (AI, SVG, EPS, PNG, etc.
$15,000+ (logo design, visual brand, illustration, web)
All of the above assets included (need to add more here)
Lettering OR illustration
For EDITORIAL USE
Illustration & lettering is priced differently than logos & branding. With a logo, all rights & ownership are transferred to the client, we assume a full "licensing buyout" in the case of logo design. With illustration, licensing is a consideration. We've outlined a few price points below. The prices are subject to change based on the complexity of your desired illustration or lettering.
$1,000 + licensing fee (1 illustration)
1 concept sketch
2 rounds of revisions
1 final illustration or lettering piece
1 illustration delivered in raster or vector format (whichever is applicable for illustration type)
$2,000 - $3,500 + licensing fee (2 - 4 illustrations)
1 concept sketch for each illustration
or lettering piece
1 concept sketch for each illustration or lettering piece
2 - 4 final illustrations or lettering pieces
2 rounds of revisions for each illustration or lettering piece
2 color palette options for each illustration or lettering piece
All assets delivered in raster or vector format (whichever is applicable for illustration type)
$4,000 - $10,000 + licensing fees (4 - 10 illustrations)
2 concept sketch for each illustration or lettering piece
4-10 final illustrations or lettering pieces
2 rounds of revisions for each illustration or lettering piece
2 color palette options for each illustration or lettering piece
All assets delivered in raster or vector format (whichever is applicable for illustration type)
Licensing percentages
6 months - 1 year: +10% of final cost
1 - 2 years: +25% of final cost
2 - 5 years: +50% of final cost
Full buyout: +75% of final cost
PACKAGING
Packaging is another type of work that assumes "full buyout." The nature of packaging is that it's very custom to whatever your company is selling, pricing for multiple products is obviously going to be different than packaging for 1 product. We need to know the full scope of work before being able to accurately quote your project, but some baseline numbers are below.
$3,000
3 concept sketches
2 rounds of revisions
1 final illustration or lettering piece
1 illustration delivered in raster or vector format (whichever is applicable for illustration type)
$2,000 - $3,500 + licensing fee (2 - 4 illustrations)
1 concept sketch for each illustration or lettering piece
2 - 4 final illustrations or lettering pieces
2 rounds of revisions for each illustration or lettering piece
2 color palette options for each illustration or lettering piece
All assets delivered in raster or vector format (whichever is applicable for illustration type)
$4,000 - $10,000 + licensing fees (4 - 10 illustrations)
2 concept sketch for each illustration or lettering piece
4-10 final illustrations or lettering pieces
2 rounds of revisions for each illustration or lettering piece
2 color palette options for each illustration or lettering piece
All assets delivered in raster or vector format (whichever is applicable for illustration type)
Licensing numbers
6 months - 1 year: +10% of final cost
1 - 2 years: +25% of final cost
2 - 5 years: +50% of final cost
Full buyout: +75% of final cost
Below are a few paragraphs about our philosophy and approach to pricing projects, along with some concrete numbers for you to take a look at. Of course, things are always subject to change, but we hope this pricing guide can help give you an understanding of what to expect. Please note: we always provide multiple options when quoting a project with different scopes of work, so these numbers aren't exactly what you will receive as a quote.
quality price leads to quality work
Pricing in design is always a subject of debate on the internet. Of course, anyone can hop over to Fiverr or any of the gig websites and find someone to create a logo for cheap. Quality is of course the question that inevitably comes up, do you want someone who phones it in for a quick paycheck? Of course not, and we don't want that for you either. We pride ourselves on working closely with our clients in creative direction and execution.
VALUE BASED PRICING
A philosophy we've subscribed to is value based pricing. A branding package for a mom & pop restaurant is going to be priced differently than a package for a large corporation. This is a reason that most are apprehensive to post price as a concrete number, value is subjective. This all to say, the numbers below are of course a general guide, and we always like to have a conversation before solidifying a quote for your project. We're providing these as a baseline of expectations for price.
BRANDING AND LOGOS
Branding is more than just logo design. Branding is the encompassing feel of a business, which includes visual brand elements like logo, type, color & photography as well as copywriting style, customer experience, and more. Of course, we can do both, though we typically work in the "visual branding" world. We specialize in custom logo types (custom lettering) that can make any brand shine.
$2,500 or less (logo design)
Consultation on design needs
2- 3 concepts, 1 selected direction
2-3 rounds of revisions included
Logo & icon
Font options
Color palette options
Deliverables in vector & raster format
(AI, SVG, EPS, PNG, etc.)
$2,500 - $6,000 (logo design & visual brand)
Consultation on design needs
3 - 5 concepts, 1 selected direction
3 rounds of revisions included
Main logo, icon, & secondary lockups
(alternate badges, other applications)
Mockups & sample applications
Font options
Color palette options
Basic visual brand guide
Deliverables in vector & raster format
(AI, SVG, EPS, PNG, etc.)
$6,000 - $10,000 (logo design, visual brand, illustration)
Consultation on design needs
4 - 6 logo concepts, 1 select direction
4 rounds of revisions included
Main logo, icon, & secondary lockups
(alternate badges, other applications)
Mockups & sample applications
Font options
Color palette options
In-depth brand guide, content
determined after initial discussions
2 - 3 illustration concept sketches,
1 selected direction
Deliverables in vector & raster format
(AI, SVG, EPS, PNG, etc.)
$8,500 - $15,000 (logo design, visual brand, illustration, web)
Consultation on design needs
4 - 7 concepts, 1 selected direction
4 rounds of revisions included
Main logo, icon, & secondary lockups
(alternate badges, other applications)
Mockups & sample applications
Font options
Color palette options
2 - 3 illustration concepts,
1 selected direction
Basic 1 page website designed in
Squarespace or Framer
Deliverables in vector & raster format
(AI, SVG, EPS, PNG, etc)
$15,000+ (logo design, visual brand, illustration, web)
All of the above assets included
(need to add more here)
Lettering OR illustration
For EDITORIAL USE
Illustration & lettering is priced differently than logos & branding. With a logo, all rights & ownership are transferred to the client, we assume a full "licensing buyout" in the case of logo design. With illustration, licensing is a consideration. We've outlined a few price points below. The prices are subject to change based on the complexity of your desired illustration or lettering.
$1,000 + licensing fee (1 illustration)
1 concept sketch
2 rounds of revisions
1 final illustration or lettering piece
1 illustration delivered in raster or vector format (whichever is applicable for illustration type)
$2,000 - $3,500 + licensing fee (2 - 4 illustrations)
1 concept sketch for each illustration
or lettering piece
1 concept sketch for each illustration
or lettering piece
2 - 4 final illustrations / lettering pieces
2 rounds of revisions for each
illustration or lettering piece
2 color palette options for each
illustration or lettering piece
All assets delivered in raster or vector
format (whichever is applicable for
illustration type)
$4,000 - $10,000 + licensing fees (4 - 10 illustrations)
2 concept sketch for each illustration or lettering piece
4-10 final illustrations or lettering pieces
2 rounds of revisions for each illustration or lettering piece
2 color palette options for each illustration or lettering piece
All assets delivered in raster or vector format (whichever is applicable for illustration type)
Licensing percentages
6 months - 1 year: +10% of final cost
1 - 2 years: +25% of final cost
2 - 5 years: +50% of final cost
Full buyout: +75% of final cost
PACKAGING
Packaging is another type of work that assumes "full buyout." The nature of packaging is that it's very custom to whatever your company is selling, pricing for multiple products is obviously going to be different than packaging for 1 product. We need to know the full scope of work before being able to accurately quote your project, but some baseline numbers are below.
$3,000
3 concept sketches
2 rounds of revisions
1 final illustration or lettering piece
1 illustration delivered in raster or vector format (whichever is applicable for illustration type)
$2,000 - $3,500 + licensing fee (2 - 4 illustrations)
1 concept sketch for each illustration or lettering piece
2 - 4 final illustrations or lettering pieces
2 rounds of revisions for each illustration or lettering piece
2 color palette options for each illustration or lettering piece
All assets delivered in raster or vector format (whichever is applicable for illustration type)
$4,000 - $10,000 + licensing fees (4 - 10 illustrations)
2 concept sketch for each illustration or lettering piece
4-10 final illustrations or lettering pieces
2 rounds of revisions for each illustration or lettering piece
2 color palette options for each illustration or lettering piece
All assets delivered in raster or vector format (whichever is applicable for illustration type)
Licensing numbers
6 months - 1 year: +10% of final cost
1 - 2 years: +25% of final cost
2 - 5 years: +50% of final cost
Full buyout: +75% of final cost
Below are a few paragraphs about our philosophy and approach to pricing projects, along with some concrete numbers for you to take a look at. Of course, things are always subject to change, but we hope this pricing guide can help give you an understanding of what to expect. Please note: we always provide multiple options when quoting a project with different scopes of work, so these numbers aren't exactly what you will receive as a quote.
quality price leads to quality work
Pricing in design is always a subject of debate on the internet. Of course, anyone can hop over to Fiverr or any of the gig websites and find someone to create a logo for cheap. Quality is of course the question that inevitably comes up, do you want someone who phones it in for a quick paycheck? Of course not, and we don't want that for you either. We pride ourselves on working closely with our clients in creative direction and execution.
VALUE BASED PRICING
A philosophy we've subscribed to is value based pricing. A branding package for a mom & pop restaurant is going to be priced differently than a package for a large corporation. This is a reason that most are apprehensive to post price as a concrete number, value is subjective. This all to say, the numbers below are of course a general guide, and we always like to have a conversation before solidifying a quote for your project. We're providing these as a baseline of expectations for price.
BRANDING AND LOGOS
Branding is more than just logo design. Branding is the encompassing feel of a business, which includes visual brand elements like logo, type, color & photography as well as copywriting style, customer experience, and more. Of course, we can do both, though we typically work in the "visual branding" world. We specialize in custom logo types (custom lettering) that can make any brand shine.
$2,500 or less (logo design)
Consultation on design needs
2- 3 concepts, 1 selected direction
2-3 rounds of revisions included
Logo & icon
Font options
Color palette options
Deliverables in vector & raster format (AI, SVG, EPS, PNG, etc.
$2,500 - $6,000 (logo design & visual brand)
Consultation on design needs
3 - 5 concepts, 1 selected direction
3 rounds of revisions included
Main logo, icon, & secondary lockups (alternate badges, or other applications)
Mockups & sample applications
Font options
Color palette options
Basic visual brand guide
Deliverables in vector & raster format (AI, SVG, EPS, PNG, etc.
$6,000 - $10,000 (logo design, visual brand, illustration)
Consultation on design needs
4 - 6 logo concepts, 1 selected direction
4 rounds of revisions included
Main logo, icon, & secondary lockups (alternate badges, or other applications)
Mockups & sample applications
Font options
Color palette options
In-depth brand guide, content determined after initial discussions
2 - 3 illustration concept sketches, 1 selected direction, delivered illustration(s)
Deliverables in vector & raster format (AI, SVG, EPS, PNG, etc.
$8,500 - $15,000 (logo design, visual brand, illustration, web)
Consultation on design needs
4 - 7 concepts, 1 selected direction
4 rounds of revisions included
Main logo, icon, & secondary lockups (alternate badges, or other applications)
Mockups & sample applications
Font options
Color palette options
2 - 3 illustration concepts, 1 selected direction, 1 delivered illustration
Basic 1 page website designed in Squarespace or Framer
Deliverables in vector & raster format (AI, SVG, EPS, PNG, etc.
$15,000+ (logo design, visual brand, illustration, web)
All of the above assets included (need to add more here)
Lettering OR illustration
For EDITORIAL USE
Illustration & lettering is priced differently than logos & branding. With a logo, all rights & ownership are transferred to the client, we assume a full "licensing buyout" in the case of logo design. With illustration, licensing is a consideration. We've outlined a few price points below. The prices are subject to change based on the complexity of your desired illustration or lettering.
$1,000 + licensing fee (1 illustration)
1 concept sketch
2 rounds of revisions
1 final illustration or lettering piece
1 illustration delivered in raster or vector format (whichever is applicable for illustration type)
$2,000 - $3,500 + licensing fee (2 - 4 illustrations)
1 concept sketch for each illustration
or lettering piece
1 concept sketch for each illustration or lettering piece
2 - 4 final illustrations or lettering pieces
2 rounds of revisions for each illustration or lettering piece
2 color palette options for each illustration or lettering piece
All assets delivered in raster or vector format (whichever is applicable for illustration type)
$4,000 - $10,000 + licensing fees (4 - 10 illustrations)
2 concept sketch for each illustration or lettering piece
4-10 final illustrations or lettering pieces
2 rounds of revisions for each illustration or lettering piece
2 color palette options for each illustration or lettering piece
All assets delivered in raster or vector format (whichever is applicable for illustration type)
Licensing percentages
6 months - 1 year: +10% of final cost
1 - 2 years: +25% of final cost
2 - 5 years: +50% of final cost
Full buyout: +75% of final cost
PACKAGING
Packaging is another type of work that assumes "full buyout." The nature of packaging is that it's very custom to whatever your company is selling, pricing for multiple products is obviously going to be different than packaging for 1 product. We need to know the full scope of work before being able to accurately quote your project, but some baseline numbers are below.
$3,000
3 concept sketches
2 rounds of revisions
1 final illustration or lettering piece
1 illustration delivered in raster or vector format (whichever is applicable for illustration type)
$2,000 - $3,500 + licensing fee (2 - 4 illustrations)
1 concept sketch for each illustration or lettering piece
2 - 4 final illustrations or lettering pieces
2 rounds of revisions for each illustration or lettering piece
2 color palette options for each illustration or lettering piece
All assets delivered in raster or vector format (whichever is applicable for illustration type)
$4,000 - $10,000 + licensing fees (4 - 10 illustrations)
2 concept sketch for each illustration or lettering piece
4-10 final illustrations or lettering pieces
2 rounds of revisions for each illustration or lettering piece
2 color palette options for each illustration or lettering piece
All assets delivered in raster or vector format (whichever is applicable for illustration type)
Licensing numbers
6 months - 1 year: +10% of final cost
1 - 2 years: +25% of final cost
2 - 5 years: +50% of final cost
Full buyout: +75% of final cost