In response to the Trump administration’s anti-immigrant agenda, Stop AAPI Hate launched Many Roots, One Home to amplify immigrant stories, share resources, and keep AAPI immigrant communities informed. Partnering with their communications team, we developed a dedicated campaign brand that introduced fresh visual assets and styles while staying consistent with the organization’s overall identity.

Our work included a flexible logotype and icon, a suite of illustrative assets, and brand guidelines, which were applied across multiple mediums including presentations, the campaign webpage, social media, and print collateral.