Founded in 1974, Oregon Wild works to protect fish, wildlife, ancient forests, and the rich diversity of public lands and landscapes that make the state so special.

They reached out to create a digital ad campaign promoting Senator Ron Wyden's River Democracy Act, which aimed to protect thousands of miles of rivers in Oregon. The act would ensure protection of fish & wildlife, drinking water, and recreational opportunities.

We created a unique illustration style and animated lettering for a digital & social ad campaign to urge Oregonians to support the passage of the historic act. The act would bring the current percentage of waterway protection from 2% to 5%.