Grazed Ground Beef is entirely grass-fed and finished in Utah, a distinction not many meat producers can claim for their products. When Grazed approached us, they sought packaging that conveyed authenticity and local roots. We explored various concepts, including several sketches (some shown below), and settled on a casual brush-lettering style inspired by retro grocery store signs in order to capture the essence of their company.

Recently, Grazed has expanded into producing beef sticks from their grass-fed and finished beef, prompting us to extend the brand's look to include these new products as well. This involved adding new colors and creating additional lettering that stays faithful to the overall brand visuals.