Eastman Guitars

Custom logotype for speciality guitar line

Custom logotype for speciality guitar line

Client Name

Eastman Guitars / Beau Foster

Credits

Original art direction: Eastman Guitars

Lettering & design: Twin Variety

Services

Branding

Lettering

Client Site

À propos

We partnered with Eastman Guitars to design a logotype for their newest guitar. They approached us with a preliminary look agreed upon by their internal team, seeking our expertise to refine and finalize their vision.

The D'Ambrosio Series features guitars crafted by master luthier Otto D'Ambrosio, using sustainably sourced wildfire-burned Phoenix pine. Our role was to assist Eastman in capturing the rustic, earthy essence of California design while emphasizing the instrument's practical playability. The challenge was designing a compact logo suitable for laser engraving on the headstock while making sure clarity was maintained. We paid careful attention to letter widths and spacing to ensure the logo would be distinct and its integrity preserved.

© 2025 Twin Variety | The Office of Hot Coffee LLC

© 2025 Twin Variety | The Office of Hot Coffee LLC

© 2025 Twin Variety | The Office of Hot Coffee LLC