Eastman Guitars
Client Name
Eastman Guitars / Beau Foster
Credits
Original art direction: Eastman Guitars
Lettering & design: Twin Variety
Services
Branding
Lettering
Client Site
À propos
We partnered with Eastman Guitars to design a logotype for their newest guitar. They approached us with a preliminary look agreed upon by their internal team, seeking our expertise to refine and finalize their vision.
The D'Ambrosio Series features guitars crafted by master luthier Otto D'Ambrosio, using sustainably sourced wildfire-burned Phoenix pine. Our role was to assist Eastman in capturing the rustic, earthy essence of California design while emphasizing the instrument's practical playability. The challenge was designing a compact logo suitable for laser engraving on the headstock while making sure clarity was maintained. We paid careful attention to letter widths and spacing to ensure the logo would be distinct and its integrity preserved.